Hi! I’m Romain. Acute & Creative’s CEO and co-founder.
In this time of quarantine, it helps me to stay active work and prepare for what comes next. It also helps to see that children adapt without asking too much. If they can, we can too. I draw a Pokemon a day ✏️ It relaxes me and my son really likes it.
If you want to know more about my new daily routine, I tell it you on our Instagram profile.
Hi! How are you? These COVID-19 days, maintaining emotional stability is getting harder. For this reason, we’ve been inspired by the Official College of Psychology of Madrid’s recommendations and we’ve launched these 5 Recommendations To Keep Being a Person In Times Of Coronavirus and Quarantine Encouragement!
Since yesterday we launched the telework protocol. We miss each other a lot 💔 but we’re sure that it’s the best possible measure to stop COVID-19 💪
What joy when new projects arrive! 🤩 A new client has trusted us, VELUX. They’re known for their flagship product: roof windows, but they offer sooo much more. Their goal is to create better living environments for everyone: more light ☀️ and more fresh air 🌬 Did you know that we spend 90% of our time indoors?
We picked 9 powerful messages from the feminist revolution and gave them our design touch. In this link we share our three versions of each message in A3 format. They’re ready to print, tune and go out with you on the streets. If you go to the #8M rally, don’t forget your banner! What is your favorite message?
This is the video Carmila España asked us to produce few weeks ago☺️. Thank you so much for trusting us to help you communicate your achievements and projects! Do you know what Carmila Event is? Discover it here!
A different day in Acute & Creative 😋. We reviewed our 2020 goals and spent the afternoon together outside the studio. What a Monday!
It’s very emotional when the brands we’ve created come alive. It makes us feel hugely proud and happy. After a couple of years, Linkfra is already out. In a few days we’ll tell you more about this brand. Meanwhile, here is its website. Good luck! https://www.linkfra.com/
Presenting our new room! 👏We’ll take advantage of it to dedicate much more energy (and space) to creative meetings, workshops and group dynamics… To whatever that comes to our minds.
#Workshop #Branding #BrandStrategy #Think
Do you know the branding work we did for Ecoelum? We’re very proud to announce that the brand is already activated. You can now discover its fantastic eco-friendly cosmetics products in its online store.
Last Wednesday, our CCO Mario Vega participated in the first Visual Thinking Lab in Madrid, which was guided by Nati Rodriguez (XPLANE). It was a kind of talk/workshop very dynamic in which people learn how to think visually surrounded by great professionals as her team and the rest of the lab’s participants. Thank you! See you soon 🙂
Look at our super Memoji Cups here! The silent war of getting cups for morning coffee is over. We all have our personalized cup and, in addition, we also have special ones for our clients.
Look what we found in Madrid: her name is Theia (like the Greek goddess of vision) and she’s one of the 54 sculptures part of the Meninas Madrid Gallery this year. We love the look that Antonio Azzato has thought for Theia because if you pay attention to her dress, she’s wearing the logo we designed for Fundación ALAIN AFFLELOU. What a joy to see our work in such a beautiful project!
Briefs, projects, deadlines, calls … So that in the midst of such a task we do not forget that we work with people, sometimes it’s necessary to turn off the screens and change the routine. That’s why this morning we’ve invited the Afflelou team to the office, where we shared impressions with coffee and got to know each other a little better.
There’s no day when Amazon doesn’t stop by our office. So today we decided to change roles to pay them a visit. We’ve been in its logistic center MAD4 observing everything that happens after our clicks: a very efficient process in which quality, agility, and the experience and privacy of the user are priorities.
After a few months as a trainee, Marina has wanted to be part of our team and has assumed the role of copywriter of the study. She participates in the documentation and brand creation processes, although she’s also our personal grammar and spelling teacher. We’re glad to have you!
The interview with Romain Herfort, our CSO and co-founder, is now available on Brandstocker’s podcast, creative studio directed by Ruben Galgo. From the beginning of Acute & Creative to our recent incorporation as Aebrand’s partners; click here if you if you wanna know how do we live branding and and some curious anecdotes about these years. Thank you, Ruben, for the pleasant time we had!
We recently received the Yearbook of Advertising Agencies of El Publicista and in the studio we cannot be happier: this year you can find Acute & Creative among its pages.
Carmila has installed a free and ultra-fast Wi-Fi network in all their shopping centers and we’ve helped them with the design of the promotional campaign: vinyls, OOH advertising, covers for social media … Here you can see the video that we have prepared to report the news to all their customers.
On September 10th the Richmond Park School was opened to the first enrolled students. We feel extremely happy after all the effort and work we’ve made designing the brand and its communication elements. We want to keep doing our best for such a beautiful project.
We’ve begun the week by giving photography a jump-start in our new photo studio. We are especially excited to start this adventure with the fantastic Ecoelum products. They offer ecological cosmetics made with extra virgin olive oil as its base and they have very little left to launch them into the market. We’re very proud to have participated from the beginning in the process of creating the brand and we’re sure that they will succeed. Next step: edition!
Welcome to our new website! We’ve included updated works, and news such as this section, which we have called Stories. Here you can find information about the projects we’re working on, about our clients, comments about the sector’s news and posts about life in the studio.